Why Is A Wireless Internet Location Known As A Consumer Hot Spot
What is a Wireless Internet location? It means that as long as the consumer is in a hot spot he will be able to access the Internet. There is no need of a phone line, high-speed DSL or Broadband connection. No need for clumsy cables snaking through the floor or penetrating the walls. All you need is the right hardware and a radio signal. It is almost like using the cell phone. If you have a local transmitter and receiver to surf the web.
A number of studies have been conducted on Wireless Internet location. Driscoll-Wolfe Marketing & Research Consulting has conducted a nationally projectable marketing research study on consumer interest in wireless Internet services, with emphasis on location-based services. This Driscoll-Wolfe study identifies the wireless Internet location services of greatest interest to consumers and quantifies their level of interest and willingness to pay for these services. The study also includes in-depth coverage of consumer opinions regarding location-based advertising messages and concerns about privacy.
This Wireless Internet location study was partially funded by twenty-one companies, including major U.S. cellular operators, suppliers of wireless Internet service providers and equipment manufacturers, developers of software for wireless platforms, telematics suppliers and automotive companies. It was based on a nationwide survey of 20,000 households and a series of focus groups in key U.S. metropolitan areas. The study provided in-depth information on consumer opinions and preferences. It also yielded projectable data on consumer interest in wireless Internet services and willingness to pay for equipment and services.
Actually there is a huge interest in the consumer today for Wireless Internet commonly referred to as WiFi. Naturally, because it gives him the freedom, like the cell phone, that eradicated the need of the landline. Anyone who has opted for a wireless Internet service provider will tell you that he is amazed. And this happens right when he sits down to connect using nothing more than a wireless notebook PC. So as long as you are in a Wireless Internet location, you have the mobility to stay connected all the time, without the conventional hassles.
Is it costly? Not at all. There are several excellent deals in the market. You can buy a gateway/wireless access point and two PC adapters for small change. For both a home and small business network, you need an 802.11b or 802.11g wireless network. The access point should have built-in ports for wired Ethernet connections. So get the right hardware, stay in the Wireless Internet location and technology will keep you going.
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